Resources on membership engagement, made for membership managers
For trade associations, delivering an events programme 'virtually' that sustains the same level of engagement and provides value for members is not on… More...
Over the past 18 months, development teams have worked hard to maintain building relationships with major giving prospects despite the challenges of distanced interactions. As the ‘new normal’ world materialises, how can fundraisers take the lessons learnt from the pa… Read more
Alumni can play a key role in assisting their schools, colleges, and universities to achieve important strategic goals and growth targets. Yet knowing why, how, and when to engage alumni in the giving process remains one of the greatest challenges that faces advancement practitio… Read more
Your alumni community is made up of a wide range of people, linked by one common experience. While no two alumni are the same, you can employ smart tactics when engaging and communicating with different generations of alumni to help each alumni to feel valued and understood by yo… Read more
Giving Days, while still a new activity for many schools in the UK, have been successful across the pond in the US for many years. By centering your fundraising efforts around one day, you can build momentum and excitement ahead of time, and your community can rally around your c… Read more