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Practical and inspiring guides for community, marketing, alumni and development professionals

Digital Content

Sending Stellar Email Newsletters

This highly visual presentation walks through the steps to create an email newsletters with examples of beautifully designed email templates with clea… More...

Creating Compelling Online News Content

How to craft news that gets more reads, shares and engagement, with simple tricks about punchy headlines, impactful images and fascinating people to m… More...

Guide to Email Marketing

Create high impact emails following these tips on segmenting your recipient lists, choosing the best subject line, designing a beautiful layout and co… More...

Advancement Strategy

Download this free template to start writing your strategy document/ case for support - pop on your logo, replace colours/ images and add your words!
Case for Support - Fundraising Template for Schools

PowerPoint slide pack template for a school fundraising campaign - download and adapt these slides with your branding, images and content More...

Identifying Prospect Research

Popular webinar slides covering different research techniques to identify potential donor prospects for your organisation More...

Carrying Out a Development Audit

What fundraising has your organisation done in the past? How is fundraising perceived? What levels of warmth do people feel towards your institution? … More...

Community Engagement

Engaging with Vulnerable People: Guidance for fundraisers, development officers and charities

Helpful guidance for fundraisers, development officers and charities hosted by Jenny Robertson, Silver Marketing More...

Adapting fundraising & alumni communications during COVID-19: A practical case study

IDPE Live 2020 session hosted by Amanda Reynolds, Foundation & Alumni Director, West Buckland School Foundation More...

Responding to Covid-19

From emergency funds to new NHS scholarships, local support groups and letter-writing from pupils to alumni, all sorts of initiatives have kicked off … More...

Alumni Relations

Engaging With Recent Leavers

Sometimes your recent leaves can be the hardest to engage - after years at school, they've moved on to a new stage of life and aren't yet ready to get… More...

The Alumni Journey

See how Sara Eastwood, energetic alumni manager for Concord College, has taken her alumni on a journey by offering them useful content, events and net… More...

How To Promote Your Alumni Community

Some helpful examples for spreading awareness of your alumni network from ToucanTech schools More...

Branding and Design

Brand Beyond the Logo

Marketing expert Jenny Robertson's insightful webinar slides on the impact of branding for both admissions and development teams working in the school… More...

Quick Wins for Non-Designers

How to make your website and digital content look more slick using consistent image templates, contrast colours and quality photos More...

Your Website is Not a Book

Schools advancement guru, David Willows, from the International School of Brussels, makes us realise that 'less is more' and everything needs a story … More...

Data Management

Seven Smart Data Entry Rules

Seven tips to follow if you want to keep your data clean and filter-able for the future! More...

Streamlining Your Fundraising Data

How to collect and categorise the data you need to streamline your fundraising strategy in the future, including using pick-lists and thinking about h… More...

UK Data Law Q&A

Data privacy summary for school alumni teams, summarising what to be aware of, how the law has changed post-GDPR and what steps to take to be complian… More...

Interviews with Fundraisers

Read these inspiring and informative interviews with three experienced charity fundraisers
Interviews with UK Charity Fundraisers

Hear from experienced fundraisers from Mental Health Foundation, Diabetes UK and Marie Curie, three UK charities ranging from £5m to £100m in annual… More...

Interviews with Museum Fundraisers

Hear about the daily roles and long-term projects of fundraisers at much-loved museums More...

Interviews with Business School Fundraisers

Business schools have long been in the business of raising cash there are plenty of lessons we can learn from these slick operators. In this guide we … More...

Social Media Guides

Social Media Inspiration for Schools

An easy-to-read summary of the social media landscape and 10 examples of original social posts and catchy campaigns from a range of schools and univer… More...

Social Media Report UK Independent Schools 2019

The social media activity of the UK's top 100 independent schools and alumni groups and examples of engaging Facebook, LinkedIn and YouTube content More...

Social Media Guide

The whole world is on social media, and schools and universities need to be too. But unless you're Justin Bieber or the Pope, getting a dedicated soci… More...

School Alumni Case Studies

Case Study - Old Aylesburian Community

AGS Community attracted over 1500+ online members with 93% opt-in consent to receive email and fundraising communications. Find out how AGS developmen… More...

Case Study - Solihull School

Find out how Solihull School achieved 1k+ sign-ups with a 96% opt-in consent to receive email and fundraising communications in a couple of months sin… More...

The Institute of Development Studies Alumni Network
Case Study - The Institute of Development Studies

Read about how IDS has signed up 1,300 international alumni to their buzzing community, with country ambassadors, a popular weekly Yellow Monday newsl… More...

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