Attention: You are using an outdated browser, device or you do not have the latest version of JavaScript downloaded and so this website may not work as expected. Please download the latest software or switch device to avoid further issues.

Articles > Top Tips > 5 tips to create engaging email newsletters

5 tips to create engaging email newsletters

Want to improve your email newsletter engagement? Whether you're writing for your alumni, donors or members, here are 5 quick wins to boost your email engagement.

1 Sep 2020
Top Tips
Creating engaging email newsletters will inform your donors and prospects, and elicit the response you're looking for. Here are our 5 top tips to make your email newsletter stand out in your recipients' inboxes:

1) Write a great subject line
Subject lines are the hook for any email newsletter. If this is a new initiative for your school or non-profit or you're sending to new prospects, it can help to prompt what format the email is in the subject line, for example “Welcome to our newsletter: Giving you the latest updates from Watford Girls”. Otherwise, statistics make great attention-grabbing subject lines, but make sure your subject line is short and snappy so it is optimised for mobile, where 47% of people check their emails!

2) Use an engaging template
Add images, videos and news articles to your dynamic email template available in the ToucanTech system. Use buttons to drive your audience to your website for further information and full articles, and use your branding to let people know where the email has come from.

3) Place your content in sections
Newsletters tend to be content heavy, so think about your most important or engaging content pieces and ensure these are prioritised at the top of your newsletter, so that people who glance at the email still pick up your important updates. Separate your content into sections so it's easy to digest, with a call to action for each piece.

4) Test your email!
While your preview might show up perfectly, it's still important to send a test of your email newsletter to ensure all your beautiful images and content are correctly aligned for every platform. Then you're ready to send!

5) Check how your email newsletter has performed
Use the email analytics in your ToucanTech admin portal to find out who is engaging with your email and what they are clicking on, so you can continue to improve your engagement rates.

For more advice on creating stellar email newsletters, check out our full guide.

Find more top tips on fundraising, engagement and data on our blog.

Similar stories

4 steps to build your virtual fundraising strategy

How do you build a virtual fundraising strategy on-the-go? Read our 4 step process to get started at your school, charity or membership association. More...

3 challenges facing charities in the UK and Ireland in a post-COVID world

With an estimated £4.3 billion lost in income for UK and Irish charities due to the pandemic, the outlook can seem blea… More...

IDS achieves 7,000 monthly alumni news readership in lockdown

Digital postcards, virtual coffees, online groups and human-interest stories have kept community engagement high for the… More...

5 ways to use email data to boost your fundraising

Data can be overwhelming, sifting through information to find out how your audience are engaging. Read our top tips to f… More...

Berkhamsted's alumni site launch is a success: 700 sign ups in the first month!

Berkhamsted used effective email marketing to target their alumni with announcements of their new community site launch,… More...

Speak to ToucanTech

Have questions about something you've read in this article? Message the ToucanTech team

Please enter first name
Please enter last name
Please enter email
Please enter message

Most read

The new normal of events; connecting virtually and learning online
An insight into 'Socially distanced, COVID-friendly events'

Find out how to run virtual and physical events smoothly in the era of COVID More...

6 reasons your alumni should join your online community

Persuading your alumni to join a new online community can be tricky, so here are 6 benefits to share with your alumni to boost sign ups! More...

Lady Eleanor Holles supports their alumnae and pushes them to be bold

From mentoring, to supporting new ventures, LEH forms a supportive alumnae community that enables their students past and present to thrive. More...

This website is powered by
ToucanTech