|1 Sep 2020|
Creating engaging email newsletters will inform your donors and prospects, and elicit the response you're looking for. Here are our 5 top tips to make your email newsletter stand out in your recipients' inboxes:
1) Write a great subject line
Subject lines are the hook for any email newsletter. If this is a new initiative for your school or non-profit or you're sending to new prospects, it can help to prompt what format the email is in the subject line, for example “Welcome to our newsletter: Giving you the latest updates from Watford Girls”. Otherwise, statistics make great attention-grabbing subject lines, but make sure your subject line is short and snappy so it is optimised for mobile, where 47% of people check their emails!
2) Use an engaging template
Add images, videos and news articles to your dynamic email template available in the ToucanTech system. Use buttons to drive your audience to your website for further information and full articles, and use your branding to let people know where the email has come from.
3) Place your content in sections
Newsletters tend to be content heavy, so think about your most important or engaging content pieces and ensure these are prioritised at the top of your newsletter, so that people who glance at the email still pick up your important updates. Separate your content into sections so it's easy to digest, with a call to action for each piece.
4) Test your email!
While your preview might show up perfectly, it's still important to send a test of your email newsletter to ensure all your beautiful images and content are correctly aligned for every platform. Then you're ready to send!
5) Check how your email newsletter has performed
Use the email analytics in your ToucanTech admin portal to find out who is engaging with your email and what they are clicking on, so you can continue to improve your engagement rates.
For more advice on creating stellar email newsletters, check out our full guide.
Find more top tips on fundraising, engagement and data on our blog.
How do you build a virtual fundraising strategy on-the-go? Read our 4 step process to get started at your school, charity or membership association. More...
With an estimated £4.3 billion lost in income for UK and Irish charities due to the pandemic, the outlook can seem bleak… More...
Digital postcards, virtual coffees, online groups and human-interest stories have kept community engagement high for the… More...
Data can be overwhelming, sifting through information to find out how your audience are engaging. Read our top tips to f… More...
Berkhamsted used effective email marketing to target their alumni with announcements of their new community site launch,… More...
Send us a message & we'll get in touch to organise a call or software demo
Rodean successfully beats its fundraising target for its Ukrainian Bursary Appeal, raising almost £70,000 to support the school's Ukrainian students. More...
Key lessons and valuable insights from three different sessions at the 2023 IDPE Annual Conference. More...