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Articles > Top Tips > 5 ways to use email data to boost your fundraising

5 ways to use email data to boost your fundraising

Data can be overwhelming, sifting through information to find out how your audience are engaging. Read our top tips to find the insights that will drive a more effective fundraising strategy.
17 Aug 2020
Top Tips

Making the most of the resources you have to hand is what development offices and fundraising teams are fantastic at, and one of the best resources you have is the data you collect. However, with so much data to sift through, it’s easy to get bogged down in the details, so here are 5 ways you can extract insights quickly and easily from common data sources that will make a real impact on your fundraising strategy: 

  1. Capture engagement data

What works? What doesn’t? Open rates will show if your subject line is snappy and catchy enough, click through rates will show how appealing your content or call to action is. This is important to create an engaged audience that will want to hear more about your cause, and take action when you need it!

  1. Segmenting your audience

Using engagement and demographic insights can help you to segment your audience, which enables you to provide tailored messaging and content that can boost your fundraising efforts. Are some of your alumni sports scholars? An ask about development plans for a new gym will go a long way. 

  1. Clear out your database through hard bounces

Having a clean database is key to pulling insights, so clean out hard bounces to keep your data usable and sanitised. 

  1. Stay on track with major donors

Link your interactions with major donors through your database, so you can effectively steward your relationships and keep on top of discussions. With ToucanTech, you can link across from your gmail, outlook and other email providers to keep a record of your interactions across your team. Find out how this and other features of our system help to reach your fundraising goals by booking an intro.

  1. Find new prospective donors

Use engagement filters on your database to find new pools of prospective donors, making it easier to stretch to those bigger fundraising goals. The Judd School found a new pool of potential donors by combining recent event attendance with the category of being a new parent at the school, and went on to raise over £10,000 for their new development plans. 

Find more top tips on fundraising, engagement and data on our blog

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