Attention: You are using an outdated browser, device or you do not have the latest version of JavaScript downloaded and so this website may not work as expected. Please download the latest software or switch device to avoid further issues.

Articles > Top Tips > 5 ways to use email data to boost your fundraising

5 ways to use email data to boost your fundraising

Data can be overwhelming, sifting through information to find out how your audience are engaging. Read our top tips to find the insights that will drive a more effective fundraising strategy.
17 Aug 2020
Top Tips

Making the most of the resources you have to hand is what development offices and fundraising teams are fantastic at, and one of the best resources you have is the data you collect. However, with so much data to sift through, it’s easy to get bogged down in the details, so here are 5 ways you can extract insights quickly and easily from common data sources that will make a real impact on your fundraising strategy: 

  1. Capture engagement data

What works? What doesn’t? Open rates will show if your subject line is snappy and catchy enough, click through rates will show how appealing your content or call to action is. This is important to create an engaged audience that will want to hear more about your cause, and take action when you need it!

  1. Segmenting your audience

Using engagement and demographic insights can help you to segment your audience, which enables you to provide tailored messaging and content that can boost your fundraising efforts. Are some of your alumni sports scholars? An ask about development plans for a new gym will go a long way. 

  1. Clear out your database through hard bounces

Having a clean database is key to pulling insights, so clean out hard bounces to keep your data usable and sanitised. 

  1. Stay on track with major donors

Link your interactions with major donors through your database, so you can effectively steward your relationships and keep on top of discussions. With ToucanTech, you can link across from your gmail, outlook and other email providers to keep a record of your interactions across your team. Find out how this and other features of our system help to reach your fundraising goals by booking an intro.

  1. Find new prospective donors

Use engagement filters on your database to find new pools of prospective donors, making it easier to stretch to those bigger fundraising goals. The Judd School found a new pool of potential donors by combining recent event attendance with the category of being a new parent at the school, and went on to raise over £10,000 for their new development plans. 

Find more top tips on fundraising, engagement and data on our blog

Similar stories

How do you build a virtual fundraising strategy on-the-go? Read our 4 step process to get started at your school, charity or membership association. More...

Want to improve your email newsletter engagement? Whether you're writing for your alumni, donors or members, here are 5 … More...

With an estimated £4.3 billion lost in income for UK and Irish charities due to the pandemic, the outlook can seem bleak… More...

Digital postcards, virtual coffees, online groups and human-interest stories have kept community engagement high for the… More...

Berkhamsted used effective email marketing to target their alumni with announcements of their new community site launch,… More...

Speak to ToucanTech

Have questions about something you've read in this article? Message the ToucanTech team

Please enter first name
Please enter last name
Please enter email
Please enter message
Submit

Most read

In 2020, Blackrock College Union launched their new online alumni community, and it's already become a hive of activity! More...

Highlights from the recent webinar on connecting with alumni, including tips & examples for getting back in touch and maintaining engagement More...

Your database is what you make of it: how can you use the software you have to store and report on the right information More...

This website is powered by
ToucanTech