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30 May 2023 | |
Written by Ella Bennett | |
Fundraising Ideas |
CASE ASIA-PACIFIC 2023 provided a great opportunity to listen and learn from schools at the forefront of fundraising & development, one of which was our very own ToucanTech customer St Aloysius’ College, represented by Director of Foundation Daniel Martin and Principal Mark Tannock. Together, they shared the journey that St Aloysius’ has been on in the past 5 years to create a sustainable giving culture and launch a first-of-its-kind philanthropic campaign. The ‘School of Mine’ campaign aimed to raise funds in support of buildings, bursaries, and the future of St Aloysius'.
Back in 2018, a feasibility study was undertaken with Marts and Lundy to assess the school’s capability to run a fundraising campaign. This included a welfare check, and provided insight for the critical decision to move forward with the campaign and to get their foundation board to approve the plan. The feasibility study provided 45 key recommendations to improve the chances of success for the campaign, including:
The campaign included four elements; their major giving programme, broadening their engagement programme, looking at the ‘School of Mine’ priority, and focusing on Foundation governance. Their campaign consisted of a community phased launch, with a quiet phase leading into the public phase in 2022, during which they launched their campaign video and publicly advertised the campaign. One of the main activities running throughout the campaign was their schedule of events, which served many lessons including:
Lessons learned from the campaign so far included:
With many fundraising campaigns, there are elements of public and private fundraising, but no matter which stage or strategy you are undertaking, being able to successfully track and engage your donors is a must. Using one system to track online donations, send personalised donor ‘thank you’ emails or letters, run a Giving Day, or manage major donor relationships and your pipeline can help your team to stay on track and strategic whilst in busy campaign-mode. ToucanTech is an all-in-one donor management system, built specifically for schools, and used by exceptional fundraisers such as St Aloysius’ College. To find out more, speak to the team here.
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