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Articles > Fundraising Ideas > How to enhance your fundraising campaigns with ToucanTech ⭐️

How to enhance your fundraising campaigns with ToucanTech ⭐️

Learn how you can make the most of ToucanTech’s fundraising capabilities to maximize donations.

ToucanTech's extensive fundraising capabilities offer you a flexible and powerful way to help you execute high-impact giving campaigns. 

 

Not only does the platform connect your database with your content, communications and the ability to track all donor interactions, it also simplifies donations with flexible and customizable forms and payments. Your ToucanTech platform allows you to tailor your pages and content to match your branding and campaign theme for maximum impact.

 

Here’s a look at how you can make the most of ToucanTech’s fundraising features – featuring some of our happy customers as inspiration! 

 

Host a dedicated giving or campaign page with different donation options

 

A dedicated giving page or site that outlines available giving options can make a big difference when it comes to running a successful campaign. With ToucanTech, it’s easy to present your donation options in beautiful, easy-to-navigate boxes – because making the donation journey simple and clear for donors is an absolute must.

 

Winchester College

In this example, Winchester College provides a clear pathway for donors – whether they’re looking to make a one-off gift, leave a legacy donation or contribute from abroad. 

 

Make use of a multi-site offering to host a special campaign

 

Another great option if you’re looking to host a Giving Day or launch a special campaign is to use ToucanTech's multi-site offering. This means you can create a seperate website for users but is still connected to your platform and database for easy communications, tracking and reporting.

 

Eastbourne College Inc

Eastbourne College Inc has recently launched its Blue Sky Bursaries Appeal using a ToucanTech multi-site, meaning the campaign to fund 40 fully-funded bursary places now has its very own home.

 

Make it clear how impactful donations are

 

It’s vital to convey to your donors your case for support and explain why it's important. By being clear about how contributions make a difference, potential donors are more likely to feel informed, connected and inspired to give.  


Customizable panels make it easy to tell your story in any way you want – whether that’s an impactful testimonial from a bursary recipient or details about how you’ve benefited from past contributions.

 

John Lyon

John Lyon provides a great example of this by detailing its three funds and what specifically donors are contributing to. In this case, one is a regular giving programme that helps enrich the learning experience for pupils, one focuses on one-off gifts for things like outdoor equipment, and another supports eligible parents and guardians with fee payments.

 

Show off your progress with a target progression bar

 

If you’re looking to showcase your fundraising progress, try using the target progression bar which offers a beautiful, visual representation of the journey towards your goal.


This feature lets donors see how close you are to reaching your target, creating a sense of urgency and motivating them to help you cross the finish line. This can be used on a long term campaign to show progress, or even on a Giving Day style event to create excitement. 

 


George Heriot


In this striking example by George Heriot, you can easily see both the total amount raised and the percentage of the goal achieved.

 

Countdown to the end of your campaign 

 

Another powerful way to create a sense of urgency is to use the countdown functionality, which visibly counts down the remaining time before your campaign or Giving Day ends. This real-time countdown can help motivate donors to act quickly with their support. 

 

 

Showcase donor generosity 

 

Shouting out donors and their contributions is another powerful way to show appreciation while encouraging others to give – and there are multiple ways you can do this with ToucanTech.

 


Solihull School


In this example, Solihull School provides a powerful statement of a donor who explains why they’re leaving a legacy donation to the school.

 

Another option is to use a customizable smart panel that showcases donors who have either contributed to a specific fund or to all funds. 
Plus, it's up to you how these are displayed – whether by donation amount, donation recency, or on a randomized basis.

 

AKS Lytham

AKS Lytham made great use of this feature during its first-ever Donation Week earlier this year, where its Toucan-Tech powered website was an important factor in reaching the target of £30k.

 

Highlight the real life impact of giving

 

Beyond showcasing individual donations, ToucanTech’s panels also offer many ways to highlight the impact fundraising has on the lives of students. Inspire potential donors by showing the tangible difference their contributions make, like in this example from Brentwood School.

 


Brentwood School

 

Take advantage of some (or all!) of these features and you’ll be well on your way to creating a compelling, community-driven fundraising campaign.

 

ToucanTech’s all-in-one system helps development and advancement teams reduce the time they spend on admin tasks so they can focus on maximizing giving. To learn more about the combined CRM, database, and online platform – speak to a member of the team.

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