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Articles > Top Tips > 4 ways to use video to promote your school

4 ways to use video to promote your school

With limited opportunities for your school to host visitors, give your prospective parents a glimpse into your exceptional school through a video

16 Sep 2020
Top Tips

It's more important than ever to give prospective parents, students, and future donors and alumni a look into the world of your school. Check out these tips from specialist school video producer, Small Films for Schools, and their offer of 3 complimentary short social media edits added to the testimonial package when you enquire through ToucanTech. 

In a world where you are limited to virtual methods to show the values and ethos of your school; there is a greater need to draw in admissions through your school site and on your social channels.  Consider a video to tell your school's story and bring the school to your prospective students/community. 

Here are some ideas for how to use video content to show off your best side. 

1. Testimonials

A video testimonial of your alumni or current students can be a valuable asset to persuading prospective parents, by helping to build an emotional connection that other forms of promotion may not. 

2. Virtual tour

A virtual tour is a brilliant way to engage prospective students, with a pupil or teacher guiding viewers around the school on camera. While parents might focus on other aspects of the website, a virtual tour is a great way to introduce your new pupils to a school that may otherwise be quite daunting, if they haven’t had the opportunity to visit! Help them to get their bearings and feel comfortable, ready to hit the ground running when term begins. 

3. Buildings/facilities focus

Your school site might not just be for prospective students or alumni; many schools have taken steps to draw income from new sources and have begun to hire out their facilities. Use a video to show prospective clients details of your facilities. 

4. School Story Film

A school showreel can be a great entrance feature for your school site: if a picture tells a thousand words, a video can give you a real sense of what your school is all about. Immediately catch the attention of your site visitors by showing the highlights of your school, from your alumni achievements to extracurricular opportunities.

If you'd like to make an enquiry with Small Films for Schools, and you do so through ToucanTech using this form, you will be provided with 3x additional 15 second edits of your video footage, specifically designed to be used on your social channels to engage people. 

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