In the dynamic landscape of membership communities, ensuring the active participation of all members, including older individuals, is key to fostering a vibrant and inclusive environment. Leveraging platforms that offer multiple touchpoints and opportunities to engage, such as ToucanTech, can be a game-changer in engaging and connecting with this demographic.

Share their wisdom with other members

ToucanTech's user-friendly interface facilitates seamless communication. Encourage older members to share their experiences and wisdom through forums and discussion groups. This not only provides a platform for them to express themselves but also creates a valuable repository of collective knowledge.

Personalise content 

Skip the beginner content - when trying to maximise engagement with seasoned professionals, make sure each piece of content is tailored to their career and life stage. ToucanTech enables admins to personalise newsletters and updates with a simple drag and drop feature, ensuring older members receive information that resonates with their interests. 

Bring their membership to life in-person

Harness the power of events and in-person networking. ToucanTech simplifies the event management process, making it easier to organize gatherings that appeal to older members, with a smooth process from e-invite or post, right through to selecting their seat at an awards dinner. Whether it's a special interest group meeting, or a chance to meet with industry experts, the ToucanTech events platform streamlines RSVPs and keeps everyone connected.

Offer mentorship opportunities

Consider the importance of mentorship within your community. ToucanTech facilitates mentorship programs, providing older members with an opportunity to share their expertise while connecting with the younger generation. Or try reverse mentoring - a popular method of matching younger colleagues to their senior counterparts to share knowledge on digital trends or other topics. 

ToucanTech serves as a versatile tool to bridge generational gaps within membership communities. By leveraging its features, community organizers can ensure that older members feel valued, connected, and actively contribute to the collective growth of the community. Learn more by talking to a ToucanTech engagement evangelist.