Attention: You are using an outdated browser, device or you do not have the latest version of JavaScript downloaded and so this website may not work as expected. Please download the latest software or switch device to avoid further issues.

Articles > Customer Showcases > 88% of Watford Grammar School for Girls' 2020 alumnae join their online network

88% of Watford Grammar School for Girls' 2020 alumnae join their online network

Watford Grammar School for Girls have been expertly promoting their online alumnae network to their recent school leavers, and as a result 88% of their newest alumnae have signed up already!
Founder's Day at Watford Grammar School for Girls
Founder's Day at Watford Grammar School for Girls

Watford Grammar School for Girls, an outstanding state school in Hertfordshire in the UK, has summed up the answer to the question ‘What does it mean to be Watford Girl?’ in two words; Opportunity and Friendship. This year, as community ties are tested, Watford Grammar School for Girls is proving that it stays true to this approach through thick and thin as it continues to support its recent leavers and alumnae, from afar.

The class of 2020 are quite unlike any other year group we’ve seen before. But one thing is for sure, Watford Grammar School for Girls is a shining example of just how to welcome this unique class into its alumnae community. With 88% of its 2020 leavers having created their own online profiles in the online alumnae community, it’s clear that Watford Girls has created a vital space for its alumnae to engage and connect as they head into a new world.

Growing engagement in their buzzing alumnae community

"We have seen our membership grow considerably,” Michele Humberstone, Alumnae Manager, said. “It has also been great to see the growing interaction and engagement of our alumnae and particularly satisfying to witness the rise in membership that posting a news story can generate.”

Powered by ToucanTech, Watford Girls promptly sent out a farewell email to all leavers with a link to register to their alumnae site, which encouraged students to sign up in order to stay in touch. They used a visually-engaging email template, and then added a personal touch through compelling messages, photos and videos from teachers, resulting in a high level of email engagement.

Highest sign up rate to their alumnae site in years

123 students out of 140 (88%) have already signed up - their highest sign up rate to the site since 2017 -  and once registered students could be added to their ‘Class of 2020’ group to share posts with their cohort. A news article was posted by the school to the group, which welcomed its 2020 leavers to the new club, introducing them to a space that will be theirs to share memories for years to come.

2020 leavers have already started to make their mark in the online community, by submitting articles which can help support themselves and their peers, while also receiving regular updates from the school regarding end of term celebrations and activities. In short, Watford Girls has taken every opportunity to extend the hand of friendship to a year group that otherwise could feel isolated from one another, and provide lots of opportunities to keep connected with one another. 

Watford Girls has been delighted by the increased interaction and engagement in their alumnae through their community site, and their membership has grown considerably over time. Now that its class of 2020 are beginning their own journeys as alumnae, Watford Grammar have taken the perfect opportunity to demonstrate the value of being part of a vibrant community that will support them as they take their next steps. 

Get in touch to find out how a community site can help to engage your alumni, or read on for another example of how to engage with the Class of 2020

Similar stories

St Peters Lutheran College

Read our round-up of how Sasha McCarthy, Alumni Manager at St Peters Lutheran College in Brisbane, quickly pivoted to alternative initiatives when her alumni events plan was cancel… More...

Produced in partnership between ToucanTech and IDPE

Get an extra boost for your fundraising efforts this year - ToucanTech is offering a free pack of fundraising guidance w… More...

John Lyon School, Harrow on the Hill

John Lyon's fantastic fundraising efforts have raised £36,000 for a new COVID-19 relief fund to support its pupils who h… More...

Graduates throwing their caps

With none of the traditional farewell events available, find out how schools and universities worldwide have been celebr… More...

Show me the all-in-one system

Let us know how you're hoping to use ToucanTech and we'll match you with a product expert

Most read

Running a clean database

Having a database full of dirty data can be a CRM nightmare. Read ToucanTech's tips to find out how you can declutter your database to ensure your ana… More...


Request a demo

Contact Support:

Contact Sales:

Give us a call: 
UK: +44 (0) 203 189 1774 
AUS: +61 (0) 7 3186 8774
US: +1 (831) 226 8774  

Follow us on social:

This website is powered by