Engaging older alumni
Thursday 25 Mar 2021
14:00 - 14:45 GMT
Older alumni can be the core of your community, with alumni often choosing to get more involved with their alma mater in later life through fundraising, volunteering or attending events. Though the digital transformation and COVID has changed the way that many communities operate, how can we ensure that older alumni stay engaged?
In this new webinar, hosted by marketing expert Jenny Robertson, you will learn:
How to write tailored content and comms for your elder alumni
How to make your community accessible in a digital world
Why segmentation is the key to engagement with older alumni
About the speaker:
Jenny Robertson is a founder of Silver Marketing, a boutique consultancy supporting organisations across a range of industries including the education and the charity sectors. She has bags of experience from research and strategic planning through to hands on delivery. As well as delivering marketing plans for charity clients she has worked in admissions, marketing and development in the independent schools sector. In addition to marketing consultancy, she offers a coaching and mentoring service for marketing and development teams to help improve focus and outputs. She also offers training programmes on topical subjects such as Engaging with the Over 50s and Vulnerable Customers.