Embracing digital diversity
Wednesday 15 Sep 2021
11:00 - 11:45 BST
When managing a multifaceted community, delivering a tailored experience can be a challenge - running multiple websites might seem overwhelming for a small team, or it can be difficult to know how exactly to divide your audience.
Creating relevant websites and digital content for parents, donors and alumni to land on is crucial for building engagement, and avoiding confusion about whether they are the intended audience. For example, you may want to use your alumni community to host a fundraising campaign, but will also be inviting parents to donate. Creating a landing page that explains the value of parents supporting the cause for their child’s future learning will help them to know they’re in the right place, while using the same CRM to track donations and activity onsite.
In the new webinar, you will learn:
7 tips for creating bespoke web pages
15 ways to win with website design & data capture
Suggested segment groups to use to break down your community
Plus, see examples from ToucanTech UK school customers who are successfully running tailored web experiences for their different audiences and capturing all activity in one underlying database.
Join this webinar hosted by Amy Da Costa, UK schools software expert, to learn more about how schools are creating bespoke sites, multi sites, micro sites, campaign pages and other landing pages for specific community cohorts, and making it as personal as possible.