The over 50s are the most sought-after market segment in the UK today, with the over 60s accounting for over half of all charitable donations. This interesting and informative webinar provides valuable insight into the over 50s market together with guidance on segmentation and tips for communications, campaigns and events. 



Jenny Robertson is a passionate and enthusiastic marketeer, a Toucan Tech user and a specialist in marketing, branding, communications and development. She is a partner in the consultancy firm Silver Marketing which  supports growing organisations by plugging their strategic and senior level marketing gaps and offers a successful coaching and mentoring programme for marketeers. Their training courses on engaging with over 50s are fun, engaging and insightful and Jenny brings us the highlights in next week's webinar.