For trade associations, delivering an events programme 'virtually' that sustains the same level of engagement and provides value for members is not only possible, but can be even easier online. Forget about coordinating travel times and booking expensive venues in advance; virtual events can bring your whole global community together and create connections that would not be possible with in-person events. To ensure that your events meet their purpose, either through driving new memberships or providing advice to existing members, check out the new guide 'Virtual reality: 7 steps to delivering events online'. You'll find useful tips on choosing speakers and engaging your audience, as well as a start-to-finish guide to organising your next virtual event.