The Challenge
Before ToucanTech, IDS needed a way to:
- Bring together their large and global alumni base in one central platform
- Communicate effectively with alumni while respecting data consent and GDPR regulations
- Create opportunities for interactive, ongoing engagement with alumni worldwide
The Solution
In 2016, IDS adopted ToucanTech’s all-in-one alumni engagement platform, enabling them to:
- Centralize alumni records: Over 4,500 alumni records are now stored and managed in one database.
- Run an interactive online community: 1,304 members signed up to the IDS Alumni Network, joining events, sharing updates, and networking.
- Streamline communications: With built-in consent management, IDS achieved a 54% opt-in rate, while their average 42% open rate shows strong engagement.
- Deliver creative content: Their Yellow Monday newsletter has become a cornerstone of community life, attracting over 6,000 reads.
The Impact
IDS has transformed its alumni network into a truly international community. With strong newsletter readership and consistent email engagement, IDS keeps alumni connected no matter where they are in the world.
Plus, by combining database, communications, and community features into one system, IDS saves time while delivering a richer experience for alumni.
Beyond the Numbers
IDS’s approach to alumni engagement is as creative as it is effective. Their popular weekly newsletter, Yellow Monday, mixes academic updates with alumni news, job opportunities, and light-hearted content — giving members a reason to return week after week.
The IDS team embraces a playful, interactive style that resonates with their global community, proving that alumni engagement doesn’t have to be formal or formulaic. By making space for creativity and connection, they’ve built a network that feels alive and authentic.
“ToucanTech gave us the tools, but it’s the community that makes it special — from lively newsletters to interactive alumni features, it’s all about keeping the spirit of IDS going long after graduation.”