Why design matters: Inside the AEIRS’ new association website

Why design matters: Inside the AEIRS’ new association website

The Association of Educators in Imaging and Radiologic Sciences (AEIRS) recently launched their new ToucanTech website – and the transformation is striking.

Many associations underestimate the impact of clean, modern design on member engagement and perception; but with a full redesign from our in-house team, AEIRS now has a streamlined, member-friendly home that truly reflects their work.

From a text-heavy homepage to a clear member journey

On their old homepage, key content was stacked in long sections with bright buttons and heavy text blocks competing for attention.

On the new homepage:

🔹 Key areas like Events, Membership, and Careers are clearly signposted in distinct panels

🔹 A bold hero section quickly explains who the AEIRS is and what they offer

🔹 Important actions are visible above the fold, so members don’t have to scroll to find what they need

Old homepage

New homepage

Calmer design with clearer benefits

Previously, the membership page relied on dense paragraphs, repeated headings, and bright colours that made it hard to scan.

Old membership page

New membership page

On the new membership page:

🔹 A softer, consistent colour palette makes the content easier on the eye

🔹 An FAQ accordion replaces long paragraphs, so visitors can expand just the points they care about

🔹 Clear “Join” and “Renew” calls to action guide people smoothly to the next step

Job board: from static content to smart search

The old job board page was mostly static copy and a single button, with limited ways for members to browse roles.

On the new job board:

🔹 A searchable panel lets users filter roles by keyword and other criteria

🔹 Listings are presented in a clean, structured layout that’s easy to scan

🔹 A clearer, more automated “Submit a job” option makes it simpler for employers to share opportunities

Old job board

New job board

A cohesive look for a forward-thinking association

Across every page, the AEIRS now has a cohesive brand, with aligned typography, consistent colours, and balanced spacing. Clear visual cues guide members smoothly to their next step – whether renewing, registering for an event, or exploring a new role.

Curious how a fresh design could transform your association’s website? Book a demo with our team to explore what ToucanTech can do.