Building and maintaining a thriving membership community is a top priority for any membership organisation. So, we’ve compiled a list of five practical ways to add value to your members that will keep them coming back for more. 

1. Offer educational resources

Empowering your members with knowledge and expertise is a surefire way to elevate your membership community. From webinars to online courses to e-books, offering educational resources is a fantastic way to enrich and add value to your members. By providing value insights and actionable tips, you’re not just giving them information - you’re giving them a competitive edge. Plus, partnering with industry experts or other organisations to create this content can also help establish your organisation as a thought leader in your field.

2. Create networking opportunities

One of the main reasons people join membership organisations is to connect with others who share their interests and passions. So, why not make networking a top priority? Providing opportunities for your members to connect and collaborate can help create a tight-knit community that will keep your members coming back for more. From online forums to in-person events, there are countless ways to facilitate networking within your membership community. Encourage members to share their knowledge and expertise with one another, and watch as the magic of collaboration unfolds - this will help foster a community that will inspire, challenge and uplift one another.

3. Provide exclusive discounts or offers

Who doesn't love a good deal? Offering exclusive discounts and perks to your members is a powerful way to show them you care. Being able to offer members early-bird access to events, or discounts on products or services, is a win-win situation - by providing these exclusive offers, you’re not only adding value to their membership, but you’re also building a sense of loyalty and trust that will pay off in the long run. So, why not give your members the VIP treatment they deserve and watch your membership community thrive.

4. Offer personalised support

Personalised support is key when it comes to building a successful membership community. Providing members with individual attention and guidance can make all the difference in their membership experience. Whether it's one-to-one consultations, mentorship opportunities, or a dedicated member support team, offering personalised support shows your members that you’re invested in their success. By providing this level of care and attention, you’ll create a sense of trust and loyalty that can be beaten. Not only will members feel more connected to your organisation, but they’ll also be more likely to renew their membership year after year.

5. Solicit feedback (and implement changes)

Your members are the heart and soul of your membership community, so it only makes sense to listen to their feedback and use it to improve your organisation. By actively seeking out member input through surveys, focus groups, and feedback sessions, you’re showing your members that you value their opinion - and also gain valuable insights into how you can make your organisation even better. And when you do implement changes based on member feedback, be sure to communicate these changes transparently. By doing so, you’ll show your members that you take their feedback seriously. So, don’t be afraid to ask for feedback and make changes accordingly - your members will appreciate it, and your organisation will benefit in the long run.

With these five effective strategies at your disposal, you’ll be able to take your membership community to the next level! By providing your members with educational resources, networking opportunities, exclusive discounts, personalised support, and the chance to give feedback, you’ll keep them engaged and satisfied.

ToucanTech’s all-in-one community management software provides a range of tools and features designed to help maximise the value you provide to your members. The platform’s event management tools enable you to plan, organise and put on events that bring your members together, both online and in-person. And, ToucanTech’s member directory enables members to search for others, fostering connections and collaborations within your membership community. To find out more about how ToucanTech can add value to your membership organisation, speak to a member of our team today.

For more membership magic, click here to check out our comprehensive guide for maximising membership engagement.