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| 13 Jan 2026 | |
| Fundraising |
Caldicott Foundation – the online home for alumni, friends and supporters of Caldicott Preparatory School in Farnham Royal, UK – celebrated its second annual Giving Day over the course of two days in November 2025.
The 36-hour campaign united the community, raised £134,450 for the school’s Bursary fund, £45,000 in matched giving– all delivered through a ToucanTech-powered hub.
Caldicott’s central Giving Day page – prominently highlighted on the site’s main menu bar – acted as the heart of the campaign, combining compelling visuals, clear goals and real-time activity updates.
The page featured:
🖼️ A bold hero banner
🔔 A live panel showing new donations and donor names as they came through
📊 A live progress bar, tracking the school’s goal of 150 donors in 36 hours
👉 Clear call-to-action buttons to donate throughout the page
🎥 Video stories from bursary recipients and staff encouraging support
📝 Impact-led text and icon panels explaining the purpose of the Giving Day
💬 Comments left by donors
🗣️ Quotes and stories from parents and previous bursary recipients
📸 A social media feed pulling through Instagram posts
Alongside the main Giving Day hub, Caldicott added three short sub-pages, making navigation simple and intuitive.
🧩 Challenges page: Clear overview of ‘Early Bird’, ‘Power Hour’ and donor milestone challenges, demonstrating how each gift could help unlock extra funding
🧱 Donor wall: List of supporters, celebrating generosity in real time and offering a shareable moment for families, OCs and staff
❓ FAQ page: Simple answers about how to take part, how payments work, Gift Aid and how donations support the Bursary Fund
Caldicott Foundation used the ToucanTech email engine to deliver a coordinated sequence of 24 targeted emails before, during and after the 36-hour campaign:
🔹6 build-up emails
🔹8 emails on day 1 of Giving Day
🔹7 emails on day 2
🔹3 tailored thank-you messages the following day
Their schedule included:
🎯 Targeted emails to past Giving Day donors, inviting them to get involved again
🔔 Warm-up and countdown messages introducing challenges and goals
🚀 A launch-morning email from school leadership to kick things off
⏱️ Power Hour reminders to boost participation at key times
📈 Live milestone updates as donor totals climbed
🙏 A thank-you message celebrating achievements and the unlocking of matched funds
The team at Caldicott were able to easily segment by parents, OCs, previous donors and engaged supporters.
All messages sat within the same “Giving Day 2025” category, making it easy to report on open rates, click-throughs and overall engagement.
All donations, donor activity and campaign milestones were recorded automatically, giving Caldicott clear visibility of the Giving Day’s performance.
Key results included:
💷 £134,450 recorded
🧾 £12,495 potential tax relief
👥 135 donors in total
🌟 56% first-time donors
📊 Detailed donation timestamps, Gift Aid status and declarations, and donor-type breakdowns
Having all data stored, organised and instantly reportable meant the Caldicott Foundation team could share results with trustees, senior leadership and supporters – and use the insights to shape next year’s Giving Day.
Using ToucanTech to run their online Giving Day hub, donation journey, emails and reporting in one place, Caldicott showed how clear storytelling and real-time tracking can bring a school community together and deliver a memorable, motivating event.
Interested in running your own Giving Day? Get in touch – we’d love to show you how it works.
