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| 3 Nov 2025 | |
| Fundraising |
An Annual Fund can become your institution's lifeblood, helping you attract and retain great teachers, provide bursaries and scholarships, enhance digital systems, and improve facilities. Establishing or strengthening an effective Annual Fund program requires more than good intentions.
To support schools looking to optimize their approach, we partnered with CCS Fundraising, a strategic fundraising firm with nearly 80 years of international experience, to create a comprehensive guide.
A successful Annual Fund appeal depends on four core fundraising elements:
✅ Case - Clearly explain why support is needed now and the tangible outcomes gifts will support. Use data alongside compelling stories, authentic imagery, and meaningful impact reporting.
✅ Leadership - Strong leadership provides credibility and momentum. Engaged governors, trustees, and volunteer chairs help drive influence and commitment.
✅ Prospects - Current parents and board members are your most likely donors. Identify and cultivate these groups with thoughtful outreach, events, and structured follow-up.
✅ Plan - Advance planning supports success. Use timelines, donor pipelines, progress reports, and stewardship strategies to stay on track.
Today's donors expect straightforward digital experiences. Ensure parents and alumni can easily connect with your message and give instantly via mobile-friendly platforms.
Ready to take your Annual Fund to the next level? Download the complete guide below for practical tips, proven strategies, and actionable insights that help build a strong culture of giving.
