It can be tempting to focus on near-term solutions to the challenges of engaging donors and prospective donors, and prioritising income streams for this year. However, COVID has shown that building strong relationships with your donors will carry you through the hard times, so how can you protect your organisation’s future by embedding a culture of philanthropy? 

By switching from a transactional strategy to a relational approach and creating a culture of celebrating your donors as philanthropists, they will feel more connected to your organisation and have a reason to continue giving. 

In the new webinar ‘Making your donors feel like philanthropists’, Kimberley Downes, philanthropy and fundraising strategist with over 30 years experience in fundraising & marketing for the nonprofit sector, will discuss why there has never been a better time to switch up your fundraising: from changing the culture of giving in your organisation to creating new channels for fundraising.

In this webinar, you will learn:

• Why transparency in fundraising can win over donors
• How you can switch from a transactional culture to a relational culture of giving
• How to make your donors understand that they are philanthropists