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Giving back to alumni: It's a two-way street
4pm GMT / 12pm ET / 9am PT
Thursday 17 Nov 2022
04:00 PM - 4:45 PM
Alumni support is key for many fundraising strategies, so it’s worth investing time to relay the importance of giving back to your alumni community. Laying the groundwork while alumni are still attending your school is the best way to do this, by celebrating philanthropy and sharing the opportunities that have been made available by other alumni.
However, often forgotten, is the importance of emphasizing the intrinsic benefits for alumni of giving back. Philanthropy should be a two-way street and it is important for schools to outline the myriad of benefits that come with school engagement, such as networking and career development opportunities.