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From insight to impact: The importance of community research in alumni relations and development
4pm GMT / 12pm ET / 9am PT / 6pm CET
Thursday 04 May 2023
4:00 PM - 5:00 PM
Community research is an important tool for school alumni relations and development teams, helping them to understand the needs, preferences, and interests of their alumni - and this information can be used to create more targeted and effective outreach and engagement strategies which, in turn, can lead to increased donations and support.
However, knowing where to start when conducting community research, as well as understanding how to incorporate research outcomes into your advancement and development strategies, can be complex and confusing.
Join Rachel Hadley-Leonard for a dynamic webinar on the importance of community research in building successful alumni engagement and fundraising strategies. Rachel, a school development expert, will explore the various ways in which community research can help schools better understand the needs and perspectives of their alumni, as well as discuss the various research methodologies and techniques that can be used, as well as how to use the information gathered to inform and improve engagement and fundraising efforts.
In this webinar, find out about:
How to survey your community including what to ask, when to ask, and how to structure your survey for the best results
How to implement community feedback in a meaningful way
How to utilise ambassadors to reach more of your community