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Terri Broussard Williams, Founder of MovementMaker on creating an identity and movement for your organisation in 4 key steps.

In this episode of fuelling fundraising, Terri Broussard Williams is interviewed by Ed Suchy, chatting about how nonprofits can create opportunities for community-led change. Read the summary below to learn more about their insightful discussion, or hit play to watch the full episode.


Terri Broussard Williams is the founder of MovementMaker, based in Austin, Texas, USA. Working with leaders from across the non-profit and corporate sectors, her platform teaches them how to take opportunities and create a sustainable strategy.  

“We’re teaching how to turn a moment into a movement.”

Terri Broussard Williams explains how your community can be a powerful force to supercharge your movement, through ‘firestarters’, members of your community with whom the message resonates, and who feel empowered to share your story more widely. 

Storytelling is a big part of how you can encourage people to take action: Broussard Williams explains how organisations can decide on how they can best share their mission to build their community. 

“Show that you are reflective of the people you are serving.”

Non-profit organisations can struggle to create a lasting movement behind their mission, but by involving ambassadors you can create more awareness and fundraising opportunities. By creating a space for every person in your collective, whether they are donors, board members or fundraisers, you can demonstrate how you can drive forward progress. 

Terri Broussard Williams approaches ambassadorship in a new way, by empowering people to choose the parts of leadership that fuel their fire and make them passionate about the cause. Whether they are a whizz on social media, or great at public speaking, Broussard Williams is helping organisations to optimise the collective skills of a community to drive change and reach their full potential. 

“Unleash the power of your mission by going out into your community.”

Watch the full episode to find out more about how Terri Broussard Williams and MovementMaker help organisations to become part of their communities and drive social good through philanthropy, policy and movement building.

For more expert insight on fundraising and engagement, tune into another Fuelling Fundraising episode


Terri Broussard Williams

Throughout her journey as an award-winning non-profit executive, lobbyist, and public speaker, Terri Broussard Williams transformed public and community service into a professional art form, positively impacting millions of lives. Her 20-year career as a government relations executive afforded her opportunities to create significant, community-shifting outcomes, including The Louisiana Smoke-Free Air Act. Terri is one of Austin Business Journal’s Most Influential Women in Central Texas and a graduate of the University of Pennsylvania’s Master of Non Profit Leadership Program, where she delivered an authentic, inspirational presentation as the student commencement speaker and winner of the Excellence in Social Impact Award. Terri brings an unwavering commitment to creating meaningful, ground-breaking, and systemic change, turning moments into transformative movements. She is the author of “Find Your Fire,” a #1 Amazon New Release, #1 Amazon Best Seller for Women in Politics, and #6 Cosmopolitan Best Non-Fiction Books of 2020. Authentic. Courageous. Impactful.

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