Alumni need a reason to donate to their old school. They need to know their donations will be put to good use and make a difference to a new generation of students. But above all, they need to be made aware that you would very much appreciate their hard-earned cash. Don’t be low key when launching a new fundraising campaign; you need create a buzz across multiple media platforms, you have to create something for your alumni to be truly excited and interested about. Step forward Bishop Vesey’s Grammar School.

Bishop Vesey’s is not one to rest on its laurels when it comes to fundraising. The school has just launched its most ambitious fundraising campaign yet – The Vesey 2027 Campaign – 500 years in the making. Chairman of the committee, Clive Richards OBE, describes the campaign as ensuring “all new Bishop Vesey’s students enjoy the future as much as we all have enjoyed the past”.

To kick-start this campaign, Development Director Brian Davies oversaw production of a launch video with one of the school’s corporate partners Ark Media (where Old Veseyan Phil Arkinstall is MD). With plenty of shares and views across LinkedIn, Twitter and Facebook already, this is an inspiring example of how to engage your alumni in a fundraising campaign.