Imagine having access to a network of businesses that all share a common bond - the alma mater. That’s exactly what a business directory filled with alumni brands and businesses can offer; except it’s not just a directory, it’s a dynamic tool that connects and supports alumni in a multitude of ways. By shining a spotlight on alumni businesses, the directory can help them gain increased exposure and potential business opportunities, whilst also fostering a sense of community and collaboration amongst fellow alumni. A business directory, therefore, is an absolute must-have for any alumni community looking to support and connect its members.

Take Prior’s Field, for example. They’ve created a thriving community of budding entrepreneurs with their alumnae business directory! It’s a free platform on the school’s online community site for alumnae to promote their businesses as well as offer exclusive deals and discounts to the Prior’s Field community. With over 45 businesses already listed, and more joining regularly, it’s clear that the Women in Business Directory has been a tremendous success! In fact, the directory has already had almost 20,000 views, with an average of 440 views per business. 

The Prior's Field alumnae business directory has done more than just connect alumnae-owned businesses - it's also proven to be a valuable resource for the Development Team. When organising the school's 120th Anniversary Ball, the team turned to the directory to source raffle prizes. By browsing the directory, they were able to identify and reach out to Old Girls who might be interested in contributing to the school's fundraising efforts. It's fantastic to see how the directory has become a tool for Prior's Field to strengthen its ties with its alumnae community and foster a culture of support and collaboration

Want to create a thriving alumni business directory like Prior’s Field? Check out these three tips for creating and managing your own

1. Keep the directory up-to-date

Your alumni business directory is only as good as the accuracy and relevancy of the information it provides. Don't let outdated or inaccurate information ruin the user experience for your alumni community. Keep the directory fresh and up-to-date by regularly verifying the contact information for each business listed. Categorizing the businesses by industry or location can also make it easier for users to find what they're looking for. By making sure the directory is relevant and user-friendly, you can create a valuable resource for your alumni community to connect with fellow alumni-owned businesses.

2. Ensure easy navigation and search functionality

A clunky and confusing directory is a surefire way to drive users away. That's why it's crucial to create a user-friendly directory that's organized in a clear and intuitive way. Make it easy for users to find what they're looking for by creating clear categories and subcategories.

3. Remember to promote the directory

Don't let your alumni business directory go unnoticed! You've put in the hard work of creating a valuable resource for your alumni community, so now it's time to get it in front of their eyes. Proactively promote your directory through newsletters, email campaigns, and social media posts. By increasing the discoverability of your directory, you'll maximise its potential to connect alumni-owned businesses and create a thriving community.

ToucanTech is a powerful platform that supports schools with alumni engagement, providing a wide range of features designed to help schools stay connected with their alumni community. The platform offers everything from alumni directory management to event organisation and fundraising, making it easier for you to keep in touch with your alumni and foster a culture of support and collaboration. With ToucanTech, you're able to create your own online community that connects alumni with each other and with the school itself. Want to find out more about ToucanTech's solutions? Get in touch with a member of the team today.