Attention: You are using an outdated browser, device or you do not have the latest version of JavaScript downloaded and so this website may not work as expected. Please download the latest software or switch device to avoid further issues.

All Articles > Customer Showcases > The American School of Barcelona welcomes alumni to their new online community

The American School of Barcelona welcomes alumni to their new online community

Supporting careers and businesses, the online platform helps their community to give back

The American School of Barcelona (ASB) is a private, non-profit, coeducational day school serving students from 3-18 years old in Barcelona, Spain. ASB offers a university preparatory curriculum which provides its graduates with access to American, Spanish and other international universities. In 2021, they launched their first online community to keep alumni and former parents and staff informed about ASB, and also to provide a networking platform to encourage connections. In 2022, their website is now the central hub for information, news and events related to their 60th anniversary occurring next year. 

Encouraging sign ups to their new platform

The American School of Barcelona launched their new platform in May 2021, and segmented their communications between alumni and the rest of their community. They sent an email to their community to share the benefits of joining, such as catching up on the latest ASB news, registering for school events, connecting directly with friends, sharing or seeking career guidance and browsing all the photos from ASB events. They also incentivised sign ups with an exclusive Louis-the-Lynx plush toy to the first ten alumni who complete their profile, including uploading a profile photo. Their launch emails had an impressive open rate of 66%, and so far over 20% of their community has signed up to their online community! 

Creating a home for exciting alumni content

To encourage regular engagement, ASB has been publishing exciting alumni content, with over 70 articles featuring different former students and their achievements since leaving the school. They also share regular updates from the school, including charity drives, sports events and collaborations between alumni and students for careers and university talks. 

Supporting ASB businesses and entrepreneurs

The ASB community is filled with enthusiastic entrepreneurs and thriving businesses. Launching a new business directory will help to promote alumni and community owned businesses and encourage support, provide an important platform for connecting, and share special offers for the ASB community. ASB members can list their businesses for free on the site, after registering an online profile. There are currently 30 businesses listed, with over 1,000 views of different services and products offered. 

Building connections with current ASB students

The Professional Learning Programme, developed by ASB Class of 2022 students, aims to create opportunities for high school students to gain work and career experience by collaborating with the wider ASB community. The scheme will offer internships that enable students to learn about specific fields of interest, through experience that can exclusively be obtained through hands-on involvement, helping them attain a competitive advantage in future candidate pools. ASB recently shared an email detailing how the community can get involved, by volunteering as a guest speaker, hosting a site visit, acting as a mentor for students, or accepting high school students for assigned periods of work experience. 

ASB has a thriving community that is supporting one another in a number of ways, and we are excited to see their network expand and connect more people. To find out more about building a community that gives back, speak to a member of the ToucanTech team

Similar stories

With 1,000 online members, the new alumni platform is connecting members far & wide to support their school community More...

In a new era of digital health developments, the Digital Health Association New Zealand provides leadership and advocacy… More...

The Churchie OBA continues to grow their online membership & offers support to their community More...

Over 200 alumni have joined the new Sheldon College alumni community More...

Speak to ToucanTech

Have questions about something you've read in this article? Message the ToucanTech team

Speak to ToucanTech

Have questions about something you've read in this article? Message the ToucanTech team

Please enter first name
Please enter last name
Please enter email
Please enter message

Most read

Find out how to tackle the key challenges facing membership clubs, from handling data to personalising your members' experiences More...

Time and resources are in short supply, but nonprofits are in greater need than ever to raise money for their causes. Find out 3 ways to raise more wi… More...

Top tips for promoting a Giving Day, and encouraging more of your community to get involved More...


Request a demo

Send us an email:

Give us a call: 
UK: +44 (0) 203 189 1774 
AUS: +61 (0) 7 3186 8774
US: +1 (831) 226 8774  

Follow us on social:

This website is powered by