|15 Oct 2020|
Set up over 35 years ago in Kansas City, US, the Hispanic Development Fund (HDF) seeks to improve the lives of Latino families in their community by inspiring philanthropy and providing grants and scholarship support. With an increase in virtual giving and wanting to spread their message further, the Hispanic Development Fund set up their ToucanTech website this year, and since then they have raised thousands of dollars through their platform.
Now in the final days of their annual fundraising campaign, the Hispanic Development Fund uses powerful language and clear signposting to convince supporters to double their impact through Hispanic Heritage month by donating to their matched giving campaign, the result of which supported 96 scholars in 2019.
The foundation also used their platform to respond with agility to the pandemic crisis, by setting up their HDF COVID-19 fund to provide much-needed aid to their community through supporting social care, education and food bank organisations around the Greater Kansas City area.
Telling the story of your cause is one of the most important aspects of fundraising, and the Hispanic Development Fund ensures that their communications never stray from helping their current and potential donors from finding their reason to donate. One way they use their communications to help share their story is through their regular newsletters, which include reflections from donors as they talk about the importance of supporting their cause and why they give back to their community.
From supporters to beneficiaries, on their website proud HDF alumni share their experiences and the opportunities that have been opened to them through this cause, as well as passing on advice for the next generation of Hispanic students.
As well as using their site as a fundraising platform, they provide instant support to their community through their resources page, providing bilingual, high quality college prep materials to support students applying for higher education, alongside information for different scholarships that they can apply to.
Their fantastic, multi-purpose website enables donors to see exactly how they are helping, and encourages potential supporters to take the next step to donating through effective calls to action and compelling communications.
ToucanTech customers are creating strong community connections all over the world. Discuss ways to make your community more engaged with an experienced ToucanTech engagement evangelist; organise a time to talk to the team here.
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