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Articles > Building Your Community > 5 trick and treats for planning your events this Halloween and holiday season

5 trick and treats for planning your events this Halloween and holiday season

Feeling spooked about planning your virtual events? Here are some tips to help you get started!

Don’t end up being tricked this Halloween - planning virtual events can seem haunting, but we promise it’s not as scary as it sounds! Here are some tips to help give your attendees a treat, and tricks to avoid!


Plan your follow up ahead of time to give yourself plenty of time to make sure that your audience will take the steps you want them to after the event. Whether you’re looking to build relationships with potential major gifts donors, or to kick off for your new campaign with donations, build your follow up into your event strategy. 


Don’t be spooked by unruly or inappropriate technology! Spend time thinking about the kind of event you’re planning to run, and what kind of platform you’ll need to use, whether your audience will be able to use your platform, and how you can make it interactive. 


Having an event landing page is a great way to give more information, encourage sign ups and take any preferences all in one place. With ToucanTech, you can build event landing pages easily to give your guests a seamless experience.  


Don’t miss out on your tech run through! Always ensure that your presenters are comfortable with all the tools they’ll need to use throughout the event, and that you can have a smooth handover between speakers and into breakout rooms. 


If you’re hosting a bigger event, encourage your guests to get involved through social media. Share hashtags ahead of time and promote them at your event, to help spread the word about your event (and therefore your cause!). Ensure you have some sharable content ready on your own channels, for attendees to share if they wish!


Find more top tips on fundraising, engagement and data on our blog.

ToucanTech customers are creating bespoke online spaces for their alumni to connect and drive change. Discuss ways to engage your alumni community with an experienced ToucanTech engagement evangelist; organise a time to talk to the team here.

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