Effective Alumni Engagement
With the traditional events programme on pause for the moment, evelopment offices have been trying new tactics to engage their alumni online. However, it can be a minefield trying to choose which channels to prioritise, and a learning process to find what really works.
In our new webinar, Joshua Coffey, Digital Marketing Officer at Concord College, will discuss how you can achieve effective alumni engagement by using an integrated social media media strategy, as well as the importance of introducing your alumni network to your students before they leave your school.
Joshua Coffey began at Concord College in 2017, and has worked as an alumni assistant, marketing assistant and now most recently as digital marketing officer. He has helped to increase online engagement in the Concord College alumni community, and in particular has developed the Concord College social media channels and how they can be used to drive alumni back to the community portal.