Parent power - practical fundraising steps for this important group of potential donors

Why should you attend?
Parents, both current and former have the potential to be the biggest donors for bursary and capital project campaigns, but it can be difficult to identify which parents to approach or to craft a story for parents when their motivations for supporting a campaign will often differ. Join us to discuss how to harness the power of parents in your fundraising campaigns and what practical steps you can take to engage this group of potential donors.

Who should attend?
Suitable for anyone working in alumni relations or development wanting to develop engagement and fundraising with parents.

Workshop programme
In this workshop, we will cover:

• How to identify which parents to approach and the right messages to help get them on board
• How to gather valuable parent information from your network of teachers and parent representative to support your approaches
• Which parent fundraising events and activities work best?
• What to consider when approaching different groups of parents, for example parents of current students, or where a parent is also an alum
• Case studies from schools showcasing successful engagement and fundraising with parents

If you have any questions, or experience any difficulties, please call the IDPE team on 01225 829030 or email info@idpe.org.uk.