Now more than ever, people are relying on their communities to share best practices, experiences and feel connected in their purpose.
Building a community from scratch isn’t easy, but with consistency and a common goal, founder of Higher Ed Social and expert in higher education marketing, Kasandrea Sereno, has grown her community of social media, marketing and comms managers in higher education to almost 9000 members.
In this new webinar, hear how Sereno identified the demand for community support and built the network from the ground up, as well as how she developed key engagement practices to ensure the community thrived.
You will learn:
- How to drive community engagement ongoing
- How building affinity in your community leads to growth
- How to turn a community into a business
This webcast is best for:
- Beginner and mid-level development professionals
- Community managers
- Social media, marketing and comms managers
About the speaker:
Kasandrea Sereno is a speaker and consultant from Tampa Florida.
She is an alumna of the University of South Florida, holding an MBA, a Master’s in Education, and a bachelor’s degree in business management and industrial psychology. She recently completed her doctorate in Organizational Leadership & Policy at Vanderbilt University and currently works as the Executive Director of MyAdvisorSays.com specializing in college admissions coaching. Her research interests include organizational behavior and digital marketing specifically the areas of buyer behavior and brand loyalty. In 2015 she founded HigherEdSocial, the world’s largest professional society for social media managers working in the education space.
This community offers trainings and best practice collaboration for digital communication. Their work centers on helping universities better leverage emerging technology and social media to build campus communities that increase student retention and satisfaction.
Kasandrea has spoken at professional, higher-ed, and technology conferences around the world and regularly presents on college campuses about generation z and how to use social media to build an educational brand. Follow her online @kasandreasereno